Introduction
In the age of social media,Instagram is the most popular platform to share content for different purposes, like connecting with people, growing the business, being famous, entertaining, etc.
In Italy, Instagram is the most popular social media platform, with a growing user base. As of April 2023, there were over 31 million Instagram users in Italy. This shows a steady increase from 22.7 million users in June 2020.
Instagram plays a significant role in Italian society, influencing communication, trends, and even businesses. It’s a platform for self-expression, connection, and information, shaping the online lives of millions of Italians.
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Popular content in Italy
● Fashion and beauty: following trends and getting inspiration from Italian style icons.
● Food and cooking: sharing traditional Italian dishes and recipes.
● Travel and tourism: showcasing Italy’s beautiful landscapes, cities, and historical sites
●Sports: following favorite teams and athletes.
Influencer Marketing:
Influencer marketing is a popular strategy for brands in Italy, with many Instagram creators collaborating with businesses to promote products and services. Influencer marketing spending is on the rise in Italy and is projected to amount to 323 million euros in 2023, marking a 10 percent increase from the 2022 value of 294 million euros.
Let’s explore an overview of the popular Italian Instagram influencers in fashion and lifestyle.
1. Chiara Ferragni: @chiaraferragni
In the realm of Italian fashion, Chiara Ferragni stands as an unrivaled influencer. With 29 million followers, she seamlessly blends high-end fashion with her own brand, showcasing the latest trends and cultivating a devoted community of fashion enthusiasts.
2. Gianluca Vacchi: @gianlucavacchi
Gianluca Vacchi, a symbol of opulence and charisma, dominates the lifestyle niche. From luxurious travels to extravagant parties, Vacchi’s Instagram unfolds a glamorous tapestry that captivates audiences globally. His magnetic personality resonates with those who aspire to a life of abundance and sophistication. With 21.8 million followers, she listed her name among the top influencers in Italy.
3. Eleonora Carisi: @eleonoracarisi
Eleonora Carisi, with the following 707k, a trailblazer at the intersection of art and fashion, enchants her followers with a unique blend of creativity. Through her lens, Carisi curates a gallery of visual delights, seamlessly intertwining her passion for art and the latest fashion trends.
Discovering Italian Food with Instagram Influencers
4. Davide Oldani: @davideoldani
Davide Oldani is a well-known figure in Italy’s food scene. On Instagram, he not only shares delicious recipes and culinary adventures but also provides insights into the art of Italian cooking. His profile is like a cozy corner for food enthusiasts, offering a taste of authentic Italian flavors and a glimpse into the rich culinary heritage of Italy.
5. Eleonora Cozzella: @ele_cozzella
Eleonora Cozzella loves food and travels around Italy to try different dishes. On her Instagram, she shows cool hidden places, shares yummy traditional recipes, and talks about the delicious foods from different parts of the country. If you like food, you’ll enjoy following her and discovering the tasty side of Italy!
Instagram Influencers in Travel and Lifestyle
6. Capturing Italy’s Beauty: @italian_places
@italian_places is an Instagram account all about how amazing Italy is! It shows beautiful landscapes, old buildings, and cool secret spots. The account is like a virtual trip, celebrating Italy’s different places and awesome culture through pictures.
7. Everyday Magic: @lavitainunoscatto
@lavitainunoscatto, meaning “life in a snapshot,” encapsulates the magic of everyday life in Italy. From bustling city scenes to serene countryside vistas, this account showcases the diverse facets of the Italian lifestyle, fostering a sense of connection among its followers.
Popular Italian sports influencers on Instagram:
8. Gianluigi Donnarumma (@gigiodonna1):
This young goalkeeper isn’t just a rising star on the pitch; he also has 26.8 million followers on social media. You can catch training highlights, matchday moments, and a glimpse into his life beyond the field. Expect celebrations with teammates, personal moments, and even Q&A sessions for the fan interaction he is also creating. Follow him for an insider’s look at a young athlete’s journey and his dedication to the beautiful game.
9. Federica Pellegrini (@fedepellegrini):
Dive into the refreshing Instagram of a swimming legend with 1.3 million followers! You can explore training, competitions, travel, and her personal life. On her page, she’s all about healthy living, mental health, and LGBTQ+ rights, sharing it all with her bubbly personality.
10. Daniele De Rossi (@daniederossi):
You can explore the post-retirement life of a legendary footballer with 1.6 million followers! Despite retiring, his passion for the sport shines through in family moments, travel stories, and thoughtful reflections on football. You can engage with him as he reminisces about playing days and shares unique perspectives on the game. You can follow for a heartwarming glimpse into the legend’s life beyond the pitch and his lasting connection with the sport and fans.
Conclusion:
Instagram is a major force in Italy, boasting 31 million users as of April 2023. Instagram is growing very fast in Italy, and it has an impact on everyone. Influencers like Chiara Ferragni and Gianluca Vacchi dominate fashion and lifestyle, while food influencers Davide Oldani and Eleonora Cozzella showcase the country’s culinary scene. Travel accounts such as @italian_places and @lavitainunoscatto capture the beauty of Italy. In the sports realm, influencers like Gianluigi Donnarumma and Federica Pellegrini provide insights into their lives. Beyond entertainment, Instagram serves as a robust marketing tool, with influencer spending projected to hit 323 million euros in 2023, shaping Italy’s social and cultural landscape. Want to increase your own following? Get free Instagram followers and enhance your social media presence instantly with reliable SMM tools!
